We want to raise £100,000 for the Kids Company’s Plate Pledge. It is difficult enough that children should go unloved and uncared for but to not have the means for a decent meal makes it so much harder. Mills was passionate about cooking and when we discussed which charities we wanted to raise money for, she was clear that Kids Company should be one. Their plate pledge is both fitting and vital.
Link to charity: http://www.justgiving.com/millionandonkc/
Every day at Kids Company we offer loving care to vulnerable children who have been neglected or abused. Many of the children they support report they don’t have enough to eat as figures below:
64% reported going to bed feeling hungry because there’s no food in their house
32% don’t get to eat breakfast
85% rely on Kids Company for their evening meal
To address these problems, Kids Company have launched the PLATE PLEDGE, a national appeal that is raising awareness of this growing problem whilst helping to provide meals for over 2000 children a week throughout Kids Company’s street level centres and via outreach work with families in need. The Plate Pledge appeal is also raising funds to expand Kids Company’s therapeutic school cookery workshops with disadvantaged and maltreated children. This is a vital part of Kids Company’s unique service that offers personalised practical support and loving care to every child for as long as they need it.
Kids Company is working to address the issues of child hunger and malnutrition together with national charities such as The School Food Trust – a specialist advisor to the Government on school meals and children’s food, FareShare – The Uk’s largest food supply organisation for the vulnerable and needy and The Trussell Trust, the UK’s largest food bank operator feeding over 100,000 people a year.
The Plate Pledge was launched on April 5th 2012 through investigative features in the Evening Standard, The Independent, BBC London TV and Radio and The Sunday Mirror. Supporters can visit the Plate Pledge website; pledge meals from a minimum donation of £2 and then share a plate pledge icon created by children at Kids Company through Facebook, Twitter and Email. Friends, family and colleagues can then pledge their support and
help provide daily hot meals.
According to a recent government review, compared with people living elsewhere in England, people living in inner London boroughs, where Kids Company operates, are significantly worse off in crucial health and social determinants, including:
• Shorter life expectancies
• More people living in households that receive means-tested benefits
• More young people (16-25 yrs) not in employment, education or
• Fewer children achieving a good level of development at age 5
Food is a child’s undeniable basic need
Without Kids Company’s practical support most of our children would go hungry, with serious consequences for their physical and emotional development.
The 2000 extremely vulnerable children who rely on Kids Company each and every week would be forced to survive their childhoods hungry and alone were it not for the kindness of strangers who make our work possible. With your help our Plate Pledge appeal will ensure Kids Company can continue to feed vulnerable children and raise vital awareness of the inequality and deprivation that is compounding the misery of maltreatment for thousands of lone children who are surviving their childhoods in silence.